I do a lot of surfing at work and some of it is even work related. In my gmail inbox, I get some odd ads. I saw one that I could not resist.
"The Final Theory: New book explains everything." I could always use more help understanding women, so I figured I would click on through. I read a little bit and then a little more and then I made the guess that this author was a person whose choice in hats is slightly different from mine. I may cover my windows with tinfoil to keep out the solar rays, but this guy might try to use that same solar shield array to vaporize my neighbors.
"Those bastards are smoking outside the building again. Angle the solar shields, Beaker!"
"DO IT! They may claim I'm mad, but I'll show them when I hit the brakes on the Earth and everyone is flung into space! My theory will be vindicated through my testable examples. Are those tobaccobags fried extra crispy yet, Beaker?"
I get a little bored at work and hate smelling cigarettes that I am not smoking. I even hate smelling cigs that I am smoking. This may have something to do with my habitual non-smoking habit. Anyway, I ran a quick search of the authors name and sure enough the first listed link was the site and the second was a rebuttal of sorts.
The part that really set off my antenna was the bits about not discussing any of the author's core ideas/revelations for fear of them being misunderstood out of context. Even Ann Coulter talks about her books main themes and chapters. Well, she talks about the books that she actually wrote.