Friday, February 03, 2006
Totally Stealing This Post Idea
I was walking through the sandwich and wine market near work Wednesday when I saw these on the shelf.
I thought to myself, "Hey, these are just the thing for a Genius on the go." So I tried them out this morning. I was expected some form of cheeto-type snack. I was a little disappointed by the appearance of the smart puffs. Apparently, the target consumer of these alleged food items is the one person in the country who has never seen a packing peanut before. These puffs had the same consistency and basically the same flavor. (The implication that I have tasted packing peanuts is deliberate. More on that later.) I was pretty disappointed because these puffs smelled like good white cheddar cheese but their taste was flat and lifeless. They are just starch with a hint of corn and a spritzing of cheese scent.
Well, the taste wasn't that horrible. Really it was the lack of crunch and the way they quickly dissolved into a kind of goo in my mouth that I found objectionable. I like chips and the like to be crunchy and not all gooey. Still, the consistency and appearance really ruined the small bit of cheesyness to be enjoyed. It was kind of like eating fried paste with a dusting of dried cheese.
Verdict: Not all things labeled smart are.